The Institute of Faith, Work and Economics asked us to create a web short about the power of the free market communicated to a modern world. Based on the 1958 essay by Leonard Read titled “I, Pencil”, we developed the concept an older sister (who happens to be a young Einstein) telling her younger sister about her smartphone. The challenge was creating a piece that today’s population would find relevant. After all, how many of us have a classic #2 pencil laying around?
We shot the spot just down the street in Palmer Lake, CO.
“Why would the Institute for Faith, Work and Economics care about how a smartphone is made and why would we want you to care? Because God has given us the market process as the most powerful tool we have in a fallen world to serve each other by using our gifts. Yes, that’s right. Smartphones allow thousands of dispersed people from across the globe to bring their gifts to serve people they don’t even know, and most likely never will know.” – Visit “I, Smartphone” on The Institute of Faith, Work & Economics website.